Gina Assaf

Digital Design Lead

Gina leads human-centered design for new client projects, drawing on 15+ years of experience in software design & development. Before joining Souktel, Gina served as a Product and User Experience Design Manager at Creative Associates, where she helped create “Katkooti”--a prize-winning literacy app for Syrian refugee children. Previously, Gina worked as an Interaction Designer at San Francisco media startup Prismatic, and as a Software Engineer at financial services leader Intuit and global API testing leader Parasoft. Gina holds a Master’s degree in Human-Computer Interaction from Carnegie Mellon University, and a B.Sc. in Computer Science from San Diego State University.